Photo credit: theindychannel.com
Road Construction Awareness Corp (RCAC) is a non-profit organization dedicated to providing information to the motoring public to improve motorist’s driving behavior, reduce work zone crashes and the resulting fatalities as a result of those crashes. RCAC is a unique coalition of contractors, suppliers, utilities, unions and other organizations engaged in the heavy highway industry. Our employers compete at the bid table, but join together with RCAC in a unified effort to save lives. ICI is a RCAC sponsor.
Thirteen of our co-workers have been killed in work zone crashes while working on Indiana road construction projects in the last 10 years. Dennis and Chana DeMoss founded RCAC after their son Coty died in a double fatality work zone crash on May 9, 2014.
On Monday, April 11 (the first day of National Work Zone Awareness Week [NWZAW]) RCAC will launch the largest, most innovative statewide work zone safety campaign in the history of Indiana. This life-saving campaign consists of three parts:
RCAC is furnishing and installing sixteen 8’ x 15’ panel signs at strategic locations on major interstates across Indiana under a partnership agreement with INDOT. The signs read “Slow Down, Save A Life, We’re All In This Together.”
RCAC is sponsoring a campaign to place replicas of the interstate panel signs on the tailgates of all heavy highway industry company fleet vehicles. These magnetic signs will be a constant reminder to motorists that all contractors are united in this effort. RCAC hopes for 100 percent industry participation of all contractors and related businesses. Here’s the order form for the magnetic signs.
RCAC will be running a season-long newspaper ad campaign in the Indianapolis Star to promote safe driving habits in work zones the week before National Work Zone Awareness Week, every day during NWZAW, and once a week until Thanksgiving. These creative, innovative ads will keep work zone safety fresh in motorist minds. RCAC is pursuing ads in other major cities.
RCAC believes this three-part safety campaign will prevent countless work zone deaths not only during this construction season but for many seasons to follow.